Wall of breasts for clueless men
Wendy Rameckers, from the Piet Zwart Institute in Rotterdam, has created a wall of fake breasts to help male shoppers buy bras that fit their wives or girlfriends.
"Most men have a selective memory," she explained. "They know all about their car, but never seem to know their wife's bra size. When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a 'handful'."
The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size.
Brilliant idea! Men have fun and girls get more lingerie.